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Giving Back

The Bu has enthusiastically joined the growing global movement to give 1% of our revenues to organizations that support the preservation of our beautiful planet.

Tastes good.
Feels good.
Does good.

This is our way of saying "thank you" to the earth, for well, basically everything. And - even more - ensuring we humans have an earth we can live on for generations to come. We give 1% of our sales back to the environment, through our contributions to the National Resources Defense Council (NRD) - a nonprofit that helps save wildlife and wild places.

One percent
for the planet

With every can of the Bu you drink (and then recycle), know that our partnership with One Percent for the Planet allows us to do even more good, beyond the good we're already doing for your tastebuds. If you would like to do more to help protect our natural resources, we encourage you to visit the NRDC and help directly. Giving back is important to us at The Bu. Please keep an eye on this area as we intend to make our partnership with the NRDC just the start.